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Tretorn changes strategy with ATP and taking the long-term
comittment of investment in professional tennis to the next
level.
After a 5-year long partnership (2007-2011) with the ATP
we have decided not to prolong the official ball contract for
the ATP Challenger Tour.
Instead, we are expanding our sponsorship with selected
ATP World Tour events. As of today we have already 3 ATP
World Tour tournaments under contract, PBZ Zagreb Open
250, German Tennis Championships 500 (Hamburg), if
Stockholm Open 250. In addition we are currently negotiating with another 2 ATP World tour events for 2012.
We still believe in the International and local importance of the ATP Challenger tour and will continue to invest in ATP Challenger tornaments directly. There is no doubt that our strategy is to continue to be the most used ball on the ATP Challenger level
Serie+ in Zagreb ATP Tretorn SERIE+ was the chosen ball in Zagreb last week when top players from men's professional tennis played for the title of the ATP WORLD TOUR 250 tournament PBZ Zagreb Indoors. The event was a success and further strengthened Tretorn's credibility as one of the best balls on the tour. ATP supervisor Lars Graff said "the player feedback"
The next big thing: Hamburg ATP
In connection to this partnership Tretorn will launch a Rothenbaum tennis ball and rubber boot which will be available in stores May 2012.
“New balls please” - Rothenbaum tennis turns to Tretorn to be the new official ball and shoe partner. The 106th version of the tradition-steeped clay court tournament at Hamburg’s Rothenbaum is scheduled for July 14-22. The bet-at-home Open 2012 is the only German-hosted ATP World Tour 500 event, with prize money of 1,2 million Euros.
“I’m delighted that, with Tretorn, we’ve acquired a renowned partner with
a long tradition to help us further to develop the Rothenbaum tourna
ment,” said tournament director Michael Stich.
Tretorn presents a Street Tennis kit including rackets, net and tennis balls. Avai-lable summer 2012.
Tretorn - official ball in Germany
To strengthen the position in Germany even further Tretorn have signed a 3-year official ball partnership with Landesverband Hessen (Frankfurt area), which is one of the biggest regional federations in Germany. The partnership means that Tretorn balls will be used in all club team competitions and multiple junior tournaments in this region.
The new official ball is "SERIE+ Germany" which was recently launched for the German market. These investments together with the sponsorship of the Hamburg ATP 500 will definetely have a positive effect on Tretorn's brand perception in both Germany and globaly. It also reinforces Tretorn's long-term commitment to be a high performance tennis ball.
Brief News
Tretorn's long-time distribution partner in Benelux - Van Megen Sports - is purchased by Prince to set up Prince Benelux. Tretorn remain an important product in the new company that started operations January 2012. Werner Zuercher AG, Tretorn's long-time distribution partner in Switzerland, makes a joint-venture with Fredy Maag and O'Neill to set up a new company ACE Sports AG. The new company is up and running by summer 2012 and will have Trretorn and Prince in the product portfolio.Tretorn ended partnership with BDE / Yonex in France and started new distribution with WEST GUT in 2011. The new distributor represent also Pro Kennex and is well respected in French tennis industry. The business has started well and outlook for coming years is very positive.
VAJDA SPORT is appointed new distributor for Croatia.
Frihavnskompagniet ApS is appointed new distributor for Denmark. Our new partner also represent Prince and Tecnifibre and has a long and valuable experience
from the tennis industry.
